The cryptocurrency industry has experienced exponential growth in the past two years, with heightened interest from institutional investors in particular. Alongside this boom is the growth of the Metaverse, projected to have a valuation of $280 billion by 2025 according to global research firm Strategy Analytics–and projects like Bloktopia are gunning for a piece of this lucrative pie.
What Is Bloktopia?
Bloktopia is a VR skyscraper made up of 21 levels (a reference to Bitcoin’s hard cap of 21 million.) Developed in the Unity game engine, Bloktopia is a Polygon-supported metaverse that aims to become the edutainment hub for all crypto experiences and users.
Bloktopia’s skyscraper (Source: Bloktopia)
The project claims that “for the first time ever, users will have access to crypto information and immersive content all in one place.” What does this mean? Think of Bloktopia as a shopping mall where, instead of selling items, each of the 200+ virtual “shops” exhibits content from a different project, exchange, influencer, or crypto brand. There is also an auditorium for live talks and seminars, a gaming floor, event spaces, and more.
In short, blockchain technology, crypto, VR, and AR all come together in this decentralized hub for entrepreneurs, investors, developers, and players. It is a platform where anyone can find out anything about crypto and NFTs, and which actively encourages the mass adoption of blockchain technology.
Level 1 of the Bloktopia skyscraper (Source: Bloktopia)
So, what experience can users expect from Bloktopia? First, each user must create their avatar. With an avatar, a user can then enter Level 1 through the concourse and visit other levels from there.
Here are the key levels of the skyscraper:
- Level 1: Bloktopia’s central hub, containing a help desk, a navigation desk, a daily event agenda, and real-time crypto price info.
- Level 6:The auditorium, where users can participate in immersive and interactive video presentations from public figures in the crypto space.
- Level 21: Bloktopia’s top floorand the luxury penthouse area exclusively for gaming. Here, Bloktopians are invited to participate to play games and earn BLOK, the native token of the platform.
Real estate within Bloktopia is increasingly occupied. Well-known tenants include Jake Paul, the popular boxer and crypto influencer, as well as Duckdao, BitBoy, Avalanche (AVAX), Crypto Wendy O, Animoca Brands, Polygon (MATIC), and Anti Fund.
What Can You Do on Bloktopia?
The ever-changing nature of the crypto world makes it a challenging topic for most people to navigate, with new coins and applications being introduced all the time and spread across various platforms from websites to YouTube and Twitter, and is very disjointed. Bloktopia positions itself as a central, on-stop learning hub on all things crypto.
Bloktopians can earn profits through various income streams, including buying and selling real estate, leasing it out, as well as staking, and advertising. All of these earnings are paid out in the form of Bloktopia’s native utility token, $BLOK. Users need to hold $BLOK to buy or lease real estate (REBLOK) and advertising space (ADBLOK).
What is REBLOK?
REBLOK stands for “Real Estate BLOK” referring to the real estate within the Bloktopia metaverse. Each property’s value depends on its level in the skyscraper and its position within that level.
Users can own REBLOK via sole ownership (whereby a piece of real estate is represented and owned via a single NFT) and multiple ownership (where multiple NFTs/landowners own the real estate.) According to Bloktopia, all multiple ownership REBLOK earns a guaranteed rental income of 10%, for life.
Levels 10 & 11 floor plans in Bloktopia (Source: Bloktopia).
REBLOK prices start from 240,000 $BLOK (equivalent to $768 at $0.00032 per BLOK token) for a multiple ownership REBLOK NFT, up to 80,000,000 $BLOK (equivalent to $256,000 at same token price) for a sole ownership REBLOK NFT.
Bloktopia announced the first REBLOK NFT land sale on the Bloktopia Metaverse in May 2022.
What is ADBLOK?
Advertisements are expected to play a key role in Bloktopia’s business model. ADBLOK gives users who hold BLOK tokens an opportunity to earn from ad revenue. When Bloktopia sells advertising space on its “totems” i.e. advertising space to companies, BLOK token holders get a cut of that advertising fee. The ads, in the form of videos or images, will be served by Bloktopia’s media partner Anzu, a gaming advertising market leader.
The revenue generated from ADBLOK will depend on the daily active users (DAU) within the metaverse. The higher the DAU, the more impressions an advertisement receives and the more revenue is generated from the advertisers.
Initial sales of ADBLOK NFTs launched end January 2022.
All the land (REBLOK) and advertising space (ADBLOK) are in the form of NFTs; users who have limited capital can also hold partial ownership of these NFTs through the Jointly Owned Blok Enterprise (JOBE) pool.
For example, a 0.1% share of a JOBE pool costs 4,800 $BLOK. A user can purchase this 0.1% share for $14.40 (at the prevailing price of $0.003 per BLOK token.)
Bloktopians can also relax, socialize, and compete with friends through an immersive, first- and third-person perspective of a virtual reality world. For example, on Level 21, the top level of Bloktopia, users can earn BLOK tokens by playing games ranging from popular multiplayer games, engaging family-friendly games to 18+ games like poker and gambling.
Users can create avatars using builder tools and deck them out with NFTs, furnish their virtual store with interior design, invite friends over to socialize, and create a following through content creation.
Who Is Behind Bloktopia?
Ross Tavakoli is the CEO and co-founder of Bloktopia. He has been involved in the crypto industry since 2015. With vast experience in retail investment, he is in charge of developing Bloktopia’s specialist team.
Paddy Carroll is the Chief Marketing Officer and the other co-founder of Bloktopia. He is a veteran in marketing, having worked for some big UK names such as BT Group and Sky. He leads Bloktopia’s marketing strategy, drives ad revenue opportunities, and onboards market-leading platforms to offer reach and frequency with new audiences.
Libby Rothwell is Blocktopia’s commercial director. She has over 15 years of experience in the film industry and has created numerous commercial partnerships. She has attended some of the largest film markets in the world, including the American Film Market (AFM) and the Cannes Film Festival. Her experience in the film industry enables her to take charge of the networking business of Bloktopia.
Simon Benson is the company’s Chief Technology Officer, with over 25 years of experience in immersive commercial development. Prior to joining Bloktopia, he was the director of immersive technology at Sony. Some of his major works include leading multi-million-dollar AAA game projects and pioneering stereoscopic 3D console gaming.
Bloktopia Crypto ($BLOK) Price Info
$BLOK price chart from October 2021 to May 2022 (Source: CoinMarketCap)
From an initial price of just over $0.004 on October 7, 2021, the $BLOK token skyrocketed and hit its all-time high of $0.1777 on October 31. This may be attributed to:
- Bloktopia’s raising of $4.2 million for its private round led by Animoca Brands, Jake Paul’s Anti Fund, Polygon, Bitboy, Avalanche, Shima Capital, and other well-known crypto brands
- Bloktopia’s first NFT sale of ADBLOK and REBLOK on its Land Sale Portal
- The news of 121 million $BLOK staked in 3 days
While $BLOK’s price declined in November 2021, it remained above $0.05 until the end of the year. In 2022, $BLOK’s price plummeted alongside that of most other crypto as Bitcoin began a downward trend toward the sub-$20,000 level.
At the time of writing, the $BLOK token is trading at $0.003 with a circulating supply of 8.34 billion, for a total market cap of about $27 million. $BLOK currently ranks #493 on CoinMarketCap’s cryptocurrency market cap leaderboard.
How to Buy BLOK
Let’s use Phemex platform for this demonstration. Phemex offers both spot and contract trading for investors to choose from. However, for beginning crypto buyers, spot trading is recommended. To buy BLOK on Phemex, follow the instructions below.
- The first step to buying cryptocurrency on Phemex is to go to the Phemex homepage, register for an account, and select Markets.
- On the Markets tab enter BLOK into the search bar on the top right, immediately after, the BLOK/USDT trading pair will appear below – select Trade to move on to the next step.
- You will then be redirected to the Phemex trading platform for the BLOK/USDT pair. To do a simple spot trade we recommend doing a market order where you can buy BLOK at the market price. To do so, select Market, enter the amount of USDT you want to buy of BLOK, and click Buy BLOK. For any inquiries contact us at firstname.lastname@example.orgPhemex | Break Through, Break Free