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What is JASMY: Everything You Need to Know about Japan’s First Approved Crypto

2022-03-10 10:55:42

Jasmy is an organization that develops Internet of Things (IoT) platforms and decentralized data lockers. Data lockers are secure storage areas for an individual’s personal data, so with this concept, Jasmy is moving towards a goal of decentralizing data storage systems and networks. The distributed network is based on technology such as blockchain and Interplanetary File System (IPFS) and aims to democratize the current data systems in place. The platform’s native token, JASMY, currently trades at $0.019 per token with a circulating supply of 4.7 billion, for a market cap of $92 million.


What Is Jasmy?

Jasmy is formed of two components:

  • The Jasmy project: As the first Japanese blockchain project, Jasmy provides a platform that looks to decentralize device and data coordination processes by using unique computing techniques and providing data security. The project offers some interesting data storage solutions for businesses and individuals alike. The idea is to provide a platform for individuals to manage their own data and to provide secure conditions for doing so. Jasmy offers data lockers in which an individual can store their personal data, while being in charge of whether a company has access to it or not. This concept aims to execute both personal data protection and utilization simultaneously.

Jasmy logo

Jasmy logo (Source: AMKnews)

  • The JASMY coin: The Jasmy platform is powered by only one native token – JASMY. JASMY coin is an Ethereum token, and the first cryptocurrency to become legally compliant in Japan and listed on a Japanese cryptocurrency exchange. In a country where crypto is regulated heavily and governed under strict regulations, this is quite significant. JASMY crypto will be used as a payment by service providers that wish to use an individual’s personal data for marketing or promotional purposes.

What Does Jasmy Do?

A significant part of the Jasmy project intends to place ownership of an individual’s personal data back into their own hands. Usually, personal data will be acquired by companies who utilize a service providing platform. There is generally no charge for the data when using the platform-as-a-service (PaaS) cloud computing model, and so Jasmy claims to offer a solution for the protection and ownership of the data.

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How does Jasmy’s IoT service work?

Following the concept of Web 3.0, an idea centered around automation and Internet of Things (IoT) devices, Jasmy promotes the idea that all types of data hold value. Society is currently focused on “big data,” which includes names, addresses and other personal details. However, “small data” tends to be underestimated. “Small data” is data that tracks an individual’s actions and can therefore be used for direct advertising and marketing. It is predicted that there will be 41.6 billion interconnected IoT devices by 2025, generating almost 80 zettabytes of data per year. When taking this into consideration, the concept of truly owning one’s own data and receiving payment for its usage is something that will likely appeal to many users. The steps of this process are described below:

  • An individual uses Jasmy to place all their data into a Jasmy locker. This includes both big personal data, and small data from online browsing, etc.
  • Companies who would like to acquire the individual’s data for their own usage must then pay both Jasmy and the owner of the data. Jasmy only accepts the JASMY token as payment, and so all trading in this sense will be centered around JASMY coin.
  • Each time a company requests the Jasmy user’s data, the individual will be notified and given the option to accept or decline the request. If accepted, the individual will receive a reward (JASMY crypto) in exchange for their data.

Representation of Jasmy’s services

Representation of Jasmy’s services (Source: Jasmy League)

How Does Jasmy Work?

The Jasmy project is based around two ecosystems, the Jasmy ecosystem and the JASMY token ecosystem:

What is the JASMY Token Ecosystem?

First, the Jasmy platform provides a space for data to be utilized by companies who may use it for promotional, marketing, or other advantages. By holding JASMY crypto, the companies can offer the token to Jasmy platform users in exchange for the data. This expands the possibility for a data-dependent business to obtain data that is usually hard to come by. The data application service provider then makes the request to the Jasmy platform user, paying them compensation if they choose to provide it. As more and more data is accumulated by users of the platform, a market will be created based on the supply and demand flow. The value of the data is expected to increase along with the expansion of the market.

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What is the Jasmy PaaS Ecosystem?

Second, Jasmy provides an alternative solution to those utilizing services provided by PaaS or other types of data storage facilities.  If a user opts in to the Jasmy platform, they will acquire a personal, decentralized data locker. This is intended to create an environment that allows users to take true ownership of their data and make their own decisions around how it is utilized. IoT devices will be a source of fresh data that accumulates in the data locker, enabling service providers to offer product and services with a higher level of security, to a more direct market. Jasmy will then receive a payment in exchange for providing the platform to its users.

Jasmy Ecosystem diagram

Jasmy Ecosystem diagram (Source: Jasmy Whitepaper)

Which Technologies Does Jasmy Use?

Jasmy uses some individual concepts alongside its ecosystem to focus on the decentralization process and its goal for realizing a data democracy. These are explained further below:

  • Edge Computing: Jasmy platform uses a decentralized computation model to process its data which differs from using a centralized cloud based IoT platform as a service provider. The data processing is distributed more evenly by shifting the majority of the data to the outer edges of the network, rather than the center. The distribution of the data can reduce the risk of data loss and hacking and provide a more secure server due to the termination of the device’s local connection. Heavier security protection and traditional encryption is then added to the connection between the edge servers and the data center. Each edge can also work autonomously, allowing the server’s architecture to cope with vulnerability more easily.
  • Interplanetary File System (IPFS): Jasmy’s network and storage is also based on decentralized technology such as blockchain and IPFS. IPFS is a peer-to-peer (p2p) file sharing system that can be used to store larger amounts of data by placing the IPFS links into a blockchain. An important component of the blockchain technology used is immutability of data. The data must be consistently written into blocks which cannot then be altered. Another aspect of the blockchain technology is the approval algorithm, rather than a central third party, which will secure the data’s authenticity. The distributed network represents yet another movement towards Jasmy’s data democracy goal.
  • JasmyNet: JasmyNet is a unique concept belonging to Jasmy. It’s a network environment that involves the participation of authorized member companies only. This creates a secure network environment for members to utilize in order to write data, keys, hashes, and other records into the blockchain. Companies are able to either provide services utilizing smart contracts, or develop new services based on the shared data within the network.

Representation of Jasmy Technologies

Representation of Jasmy Technologies (Source: Jasmy Whitepaper)

Who Is Behind Jasmy?

Jasmy was created by a selection of engineers, marketers and developers formerly employed by Sony. The team includes Kunitake Ando (Chairman of BJIT Limited and former president of Sony), Kazumasa Sato (former Sony president), Masanobu Yoshida (Head of Design at Sony and former president of Sony Style), Todashi Monta (Strategist at Sony), and CFO Hiroshi Harada (Chartered Professional Accountant (CPA) at KPMG.

Jasmy has also attracted the interest of some big names in the technology industry. Transcosmos, the largest call center in Japan, utilized Jasmy during the recent pandemic to secure corporate and customer data. Panasonic and VAIO also share the vision for a realization of a digitalized society and have partnered with Jasmy.

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JASMY Coin Price Analysis

JASMY got off to a strong start after its release in October 2021, reaching an all-time high of $4.29 by mid-February 2021, after Jasmy was launched for trading on the major exchange platform – GAT. After this, the coin corrected to around $1, with some moments of volatility through the first half of the year. By late April ‘21, JASMY was down to $1, and after Japan announced some strict cryptocurrency regulations, it soon crashed down to $0.009 by early July ‘21. After reaching this low point, the JASMY coin generally maintained this trend throughout the year and now remains at $0.0196.

A price performance from early 2021 to early 2022

A price performance from early 2021 to early 2022 (Source: CoinMarketCap)

Is JASMY Coin a Good Investment?

There are many promising aspects of JASMY that are worth serious consideration. On the one hand, it seems that the value of JASMY tokens are expected to rise with the expansion of the data protection and utilization market. If tokens continue to be bought in order to use on the Jasmy platform, the value should increase gradually. Now that the coin is available for staking, this should bring more value once again. Jasmy claims that JASMY coin will be a product of demand for the data stored in their lockers and have worked to build their underlying system to receive approval from the Japanese government.

The coin is considered by its supporters to be a long term, steady gain investment across the market, since it’s based on a fundamental concept (IoT data) and has real world utility. More business announcements will propel the coins value over time. The limited circulating supply also gives room for more growth and the arrival of the metaverse, along with an extra need for data security, could also lead to a rise in value for JASMY. However, since the coin has remained low for some time, many investors have been speculating on the authenticity of the project. This speculation is due to some questionable actions regarding the sales and distribution of a virtual currency ICO agency back in April 2021.


All in all, the outlook for JASMY coin looks fairly promising. Since the coin is at an all-time low, this could be considered a good time to invest, as long as proper research is conducted to restore faith in the authenticity of the coin. The strong partnerships with Panasonic, VAIO, and Transcosmos, plus the listing of the coin on most major exchange platforms does inspire at least some confidence against the idea of fraudulent intentions. Assuming JASMY can overcome the reasons for skepticism, it’s likely to be a reliable gainer over time, rather than a “pump-and-dump” type of investment. With the future headed towards the realization of a digital society, JASMY could be showing us hints of a promising rise to come.

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