Ripple has filed two U.S. trademark applications, indicating a strategic expansion into institutional finance and prime brokerage services. The trademarks cover a wide range of services, including treasury operations, digital asset management, risk management, and investment advisory services. This move suggests Ripple is seeking brand protection in areas beyond its traditional payments focus. The filings align with Ripple's broader strategy to integrate more deeply into traditional finance. In November 2025, Ripple raised $500 million from major Wall Street firms, boosting its valuation to approximately $40 billion. The company has also expanded product integrations, such as connecting Ripple Prime with EDX Markets to offer institutional clients access to spot liquidity and perpetual futures. These developments highlight Ripple's intent to compete with traditional financial service providers as demand for regulated digital assets grows.