Brand Assets

The elements of our brand's visual identity

Logo download

phemex logo Download logo logo
phemex logo Download logo logo

Guidebook Download

Phemex Logo Guideline.pdf
Download logo

The Basic Part

Phemex derives from the combination of Pheme and MEX. The shape of our logo depicts a leaf from the laurel crown worn by Pheme, the Greek goddess of fame. The logo itself is inspired by the feathers in her wings. Feathers represent “glory,” as many Native American tribes wore feathers on their head and bodies as a sign of honor. The feathers in their hats represent bravery, elegance, and wealth.

Phemex Brand Colors

Phemex's main colors consist of blue (#095be0) and green (#37d201).

How to use

Multi-Logo & Clean Space

We're a confident brand. We never crowd our logos and always give them room to breathe and stand out.The clear space around is the width of one alphabet.

Logo in Frame

We recommend using our logo in the following three types of layouts.

Logo with collaboration

We recommend the following example when the partner appears at the same time as our brand logo.

Misuse logo Examples

Please make sure not to use the following logo usages.

Misuse layout Examples

Please make sure not to use the following logo in layouts.

Misuse Application Examples

Application Examples

Guidebook Download

Phemex Logo Guideline.pdf
Download logo