Brand Assets
The elements of our brand's visual identity
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Phemex Logo Guideline.pdfThe Basic Part
Phemex derives from the combination of Pheme and MEX. The shape of our logo depicts a leaf from the laurel crown worn by Pheme, the Greek goddess of fame. The logo itself is inspired by the feathers in her wings. Feathers represent “glory,” as many Native American tribes wore feathers on their head and bodies as a sign of honor. The feathers in their hats represent bravery, elegance, and wealth.
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