Coinbase is overhauling its customer support operations following a data breach that exposed the information of 69,461 users. Senior Director Wes Griffith announced a four-step strategy to enhance user experience, which includes addressing product issues early, automating processes to reduce customer effort, improving access to human support, and enhancing live support quality. Initial results indicate a 20% increase in customer satisfaction scores. The breach, linked to a TaskUs employee's conspiracy to sell customer data, could cost Coinbase up to $400 million. In response, Coinbase has ended its relationship with TaskUs and established a new U.S.-based support hub to better serve its customers.