Despite a broad mass exodus from mutual funds, the top 10 fund families by year-to-date flows are bucking the trend with positive net inflows. However, these figures remain modest compared to ETF families — even the No. 1 mutual fund company in this ranking would not crack the Top 20 among ETF providers. The data highlights the continued structural shift in investor preferences toward ETFs, which have captured significantly larger share of new allocations throughout 2026. While select mutual fund managers still attract capital, their flows pale in comparison to the dominant ETF ecosystem.