WisdomTree has partnered with MoonPay to enable eligible U.S. retail customers to access its WTGXX tokenized money market fund directly through the payment platform. Users with existing MoonPay accounts can purchase the $1.2 billion fund using stablecoins without completing a separate onboarding process with WisdomTree, streamlining access to tokenized assets. The collaboration reflects a broader industry shift toward distributing crypto-native financial products through third-party platforms where users already operate. While maintaining first-party applications remains essential, asset managers and exchanges are increasingly prioritizing external distribution channels to drive adoption and leverage established social proof in financial services.