Financial commentator Coach JV has described XRP and Bitcoin as trading at "legacy discounts" ahead of 2030, urging investors to accumulate during market downturns. Despite recent volatility, including XRP's drop to $1.11, JV maintains that disciplined buying during fear-driven sell-offs can build long-term wealth. He has publicly shared his strategy of dollar-cost averaging into XRP and Bitcoin, emphasizing that wealth is often built in times of market fear. Coach JV's approach is echoed by other public figures like Patrick Bet-David, who also increased his XRP holdings during the recent price dip. Analysts project significant upside for XRP by 2030, with some predicting prices reaching double digits or higher, driven by factors such as institutional adoption and regulatory clarity. While market conditions remain uncertain, proponents view current price levels as potential generational buying opportunities.