Taylor Swift has filed three trademark applications to safeguard her voice and image from artificial intelligence misuse. Her company, TAS Rights Management, submitted the applications to the United States Patent and Trademark Office, covering sound trademarks for the phrases "Hey, it's Taylor Swift" and "Hey, it's Taylor," as well as a visual trademark of Swift performing on stage. This move follows incidents of AI-generated false information and explicit content involving Swift. Legal experts note that while trademark law traditionally protects unique sounds and images, its application against AI misuse is novel. The challenge lies in enforcing these rights online, where creators of unauthorized content often remain anonymous. Swift's actions mirror those of actor Matthew McConaughey, who secured trademark protection for his iconic phrase earlier this year. These developments highlight growing concerns in the entertainment industry about AI's potential to replicate artists without consent.