A historic Japanese kimono and textiles company will rebrand as 'Bitcoin Japan' following a shareholders meeting on November 11. The company plans to hold Bitcoin on its balance sheet and will adopt 'Bitcoin Japan Corporation' as its English name, shifting its focus to crypto treasury operations. This move comes after the company's acquisition by Bakkt, with Phillip Lord appointed as CEO and Akshay Naheta as chairman. The rebranding aims to address financial struggles, as the company reported a net loss of 407 million yen in its latest fiscal period.