Japanese kimono and textiles manufacturer Marusho Hotta is set to rebrand as Bitcoin Japan Corporation after a shareholders meeting on November 11. The company plans to start accumulating Bitcoin and initiate a Bitcoin treasury business. This strategic shift follows Bakkt Holdings' acquisition of a controlling stake in the firm in June. Phillip Lord, president of Bakkt Holdings, will assume the role of CEO at the newly rebranded company.
Marusho Hotta to Rebrand as Bitcoin Japan Corporation, Embrace Bitcoin Treasury
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