The City of Lugano and Tether are set to co-host the Plan B Forum Lugano 2025, focusing on Bitcoin adoption strategies. The event will gather key cryptocurrency figures to discuss Bitcoin's integration into city infrastructure and explore scaling solutions via the Lightning Network. Notable speakers include Tether's Paolo Ardoino, Jack Mallers, and Elizabeth Stark. This initiative aims to enhance Bitcoin's commercial use in Lugano, leveraging the city's past success in boosting Bitcoin transactions without significant regulatory changes.