Coinbase has reintroduced its Direct Deposit feature in the US, enabling users to allocate portions of their paychecks directly into their Coinbase accounts. This feature allows automatic conversion of funds into USDC or other cryptocurrencies, aiming to position Coinbase as a comprehensive financial hub. Users can set up Direct Deposit via the Coinbase app, which provides account and routing numbers for employer use. Deposits typically take three to five business days to process, with zero trading fees on crypto purchases through this method, although a spread may apply. The relaunch is part of Coinbase's strategy to expand beyond traditional crypto trading, integrating services like staking, lending, and unified portfolio management. The feature is linked to Coinbase One, offering enhanced USDC lending rates and staking rewards, subject to regional and network conditions. Initially available in the US, Coinbase plans to extend Direct Deposit to more regions later this year, reinforcing its role as a primary digital asset and cash flow account.