Coinbase CEO Brian Armstrong announced the launch of a new token sale model aimed at addressing long-standing issues of unfair participation and misaligned incentives in the crypto ecosystem. The new model is designed to provide genuine users with early participation opportunities while using algorithms to penalize short-term flipping, thereby aligning project and community incentives. This initiative marks a significant development as it allows U.S. retail investors to broadly participate in token sales for the first time since 2018. Armstrong highlighted this as a positive signal of progress in U.S. crypto regulation.