Base Network's head, Jesse, has initiated a discussion on Twitter seeking ideas and feedback on the exploration of a Base token. This has drawn attention to insights from Messari researcher AJC, who suggests that the purpose of a BASE token airdrop should be to enhance the value for COIN shareholders, rather than solely rewarding Base users. AJC proposes that the optimal solution would be an airdrop strategy that simultaneously increases shareholder value and rewards users. AJC argues that metrics like Total Value Locked (TVL), transaction volume, or transaction count may not be the key drivers of incremental value for Coinbase. Instead, the focus should be on incentivizing social and consumer experiences, as well as activities that foster sticky users and organic growth. Actions such as using Baseapp and interacting with consumer-facing applications are highlighted as behaviors that should be rewarded.