Binance founder Changpeng Zhao (CZ) has publicly challenged Coinbase to list more projects from the BNB Chain, intensifying the ongoing rivalry between the two major cryptocurrency exchanges. This call for reciprocity follows Coinbase's recent addition of BNB to its listing roadmap, indicating a potential onboarding of the Binance token. CZ's comments, posted on X (Twitter), highlight the debate over listing transparency and fairness among centralized exchanges (CEXs). He noted that while Binance has listed several projects from Coinbase's Base chain, Coinbase has yet to reciprocate with BNB Chain projects. This exchange of words comes amid broader industry discussions about listing fees and practices. The "CEX listing wars" have drawn significant attention, with critics accusing Binance of high listing fees and selective gatekeeping, while Coinbase faces scrutiny for its slow listing of non-Ethereum tokens. The situation underscores the competitive nature of crypto exchanges, where strategic moves often mask deeper rivalries.