CNN, CBS News, CNBC, and Dow Jones have struck commercial partnerships with prediction markets Kalshi and Polymarket ahead of the U.S. midterm elections on November 3, incorporating election trading odds into their coverage. Bloomberg analysis of Dune data shows approximately $1.5 billion in election-related trading volume across the two platforms.
CBS News named Kalshi as its official prediction market sponsor, while CNBC disclosed a partnership involving customer acquisition revenue sharing and a minority equity investment in Kalshi. The Wall Street Journal's homepage now features a dedicated Polymarket odds column. Fox and CNN confirmed they will not broadcast odds on air during election night.
Kalshi, Polymarket Land Media Deals With CNN, CNBC, CBS Ahead of Midterms
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