Avalanche (AVAX) is gaining significant traction among institutional investors, as highlighted by Ava Labs President John Wu at the Consensus conference. Wu revealed that the Chicago Mercantile Exchange (CME) is preparing to list Avalanche futures, while three ETF applications are already in the market. These developments underscore the growing interest from traditional investors in accessing Avalanche through familiar financial instruments. Wu also announced that Avalanche will power the loyalty program and ticketing platform for the upcoming FIFA World Cup, and NBA teams like the Cleveland Cavaliers are exploring fan loyalty programs on the blockchain. Additionally, the "Progmat" initiative, involving Mitsubishi Financial Group, has migrated $2 billion in tokenized assets to Avalanche. Wu emphasized the shift in blockchain KPIs towards integrating large companies, citing Nexon's use of a private chain for its "MapleStory" game as a key example.