Amundi, Europe's largest asset manager with $3 trillion in assets under management, has purchased over $72 million worth of MicroStrategy (MSTR) shares to gain indirect Bitcoin exposure. The firm increased its MSTR holdings by 43.7%, bringing its total position to more than $238 million. The move highlights growing institutional interest in Bitcoin through equity proxies rather than direct crypto holdings, as major traditional finance players seek regulated avenues for digital asset exposure.