Jito Labs has launched JTX, a self-custodial trading platform on Solana, targeting "pro retail" users who seek advanced trading features without relinquishing control of their keys. JTX will initially support spot trading for verified Solana and real-world assets, with plans to expand into perpetual futures and prediction markets. The platform's revenue model allocates 80% of protocol revenue to Jito Protocol and JTO token holders, enhancing the token's value proposition by linking it to trading volume. With over $100 million in cash reserves, Jito Labs aims to attract trading flow from centralized exchanges by leveraging its deep insights into Solana's transaction flow and block construction, potentially offering superior execution quality.