Apple CEO John Ternus pushed back against criticism that the company has lagged in artificial intelligence, stating he is "very happy with where we are" despite years of external scrutiny over Apple's AI positioning. Ternus, who formally assumed the CEO role in early September, addressed concerns following Apple's delayed launch of a more powerful Siri version, which finally debuted this summer. He emphasized that while Apple will integrate AI into new products, the company refuses to adopt the technology superficially. "We don't want to ship AI just for the sake of AI," Ternus said. "If we do it well, users won't think about whether a feature is powered by AI or by traditional software. The point is whether we build products that users genuinely love."