Zora has introduced its native token, ZORA, as a pivotal element of its decentralized finance (DeFi) ecosystem. The token is designed to integrate with Zora's various modules, including Zora Swap, Vaults, Lending, and DAO governance, providing users with governance rights, incentives, fee reductions, and staking rewards. A deflationary mechanism is in place through buyback and burn programs to enhance token value. Security is a priority for Zora, with audits conducted by CertiK and PeckShield, the use of multi-signature wallets, and an insurance fund to protect users. The project plans to expand its reach beyond Ethereum and Arbitrum, incorporate real-world assets (RWA), and achieve a total value locked (TVL) of $1 billion by 2027.