Bloomberg analyst Eric Balchunas has expressed concerns that Zcash's recent promotional efforts could disrupt Bitcoin's unified support base. Balchunas likened Zcash's strategy to a third-party political candidate, suggesting it might divert attention from Bitcoin during crucial cultural and regulatory discussions. The debate has intensified as some critics accuse Zcash promoters of using paid campaigns and fake headlines to generate artificial buzz. Amidst this controversy, the Winklevoss twins have launched a new company focused on Zcash, branding it as 'encrypted Bitcoin' and highlighting its potential for private transactions.