Zama, an open-source cryptography company, has officially launched its native token, ZAMA, which will be listed on major exchanges including Coinbase and Binance. This launch represents the first large-scale deployment of fully homomorphic encryption technology on the Ethereum mainnet, aiming to balance privacy with open participation in public blockchains. Alongside the token launch, Zama introduced a new privacy metric, Total Value Shielded (TVS), designed to quantify the economic value of maintaining on-chain privacy through cryptography.