A content creator on the X platform earned just $71.49 from 28.9 million exposures in 2025, according to on-chain analysis. The majority of the traffic was generated by bots rather than verified users, highlighting a shift in X's engagement strategy. The platform now prioritizes interactions from paid, verified accounts, impacting monetization for creators relying on exposure metrics. This development suggests that creators should focus on genuine engagement rather than sheer exposure to enhance earnings.