Worldcoin, through its parent company Tools for Humanity, has announced strategic partnerships with Gap, Visa, and Tinder to promote its World ID human verification product. Gap stores in San Francisco have integrated Worldcoin's Orb device to facilitate World ID registration for visitors. Visa is set to introduce payment cards that allow World ID holders to transact using digital assets, including Worldcoin. Meanwhile, Tinder is piloting the identity verification system in Japan. Trevor Traina, Chief Business Officer at Tools for Humanity, emphasized the company's strategy to leverage traditional brand partnerships for World ID marketing. The company aims to monetize by charging fees for identity verification services but is currently focused on expanding user adoption. To date, nearly 18 million people have acquired a World ID, with about 1.1 million users in North America.