Visa is reportedly pursuing an acquisition of Fireblocks, a leading digital asset custody and infrastructure platform, as stablecoins increasingly threaten traditional card payment networks. The move mirrors Visa's earlier attempt to acquire Plaid for $5.3 billion in 2020, which was blocked by the U.S. Department of Justice on antitrust grounds over concerns that open banking posed a competitive threat to Visa's core business.
The shift from targeting data connectivity firms like Plaid to acquiring blockchain-native infrastructure companies signals how legacy payment giants are adapting their M&A strategy to address emerging threats from stablecoin rails. Fireblocks provides institutional-grade custody, tokenization, and settlement services used by major financial institutions and crypto platforms.
Visa Reportedly Targets Fireblocks Acquisition as Stablecoins Threaten Card Networks, Echoing Blocked Plaid Deal
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