VeChain has teamed up with 4Ocean to utilize blockchain technology in tracking and incentivizing ocean plastic cleanup efforts. The collaboration introduced the Cleanify dApp in April 2025, with backing from the UFC Foundation, and initiated a pilot program in Miami. VeChain founder Sunny Lu emphasized the potential of small actions to create significant environmental change, highlighting the VeBetter ecosystem's role in promoting user engagement in sustainability. This initiative demonstrates the potential of cryptocurrency to contribute to tangible environmental benefits.