UBS Group AG, managing $6.9 trillion in assets, will offer Bitcoin and cryptocurrency trading to select private banking clients, marking a significant move into digital assets by the world's largest wealth manager. Initially, the service will be available to eligible clients in Switzerland, focusing on spot Bitcoin and Ether trading. UBS is finalizing partnerships for execution and custody services, reflecting growing demand from high-net-worth clients for regulated crypto access. This strategic shift follows UBS's previous blockchain initiatives, including crypto-linked ETFs and tokenization pilots. The bank's entry into crypto markets aligns with similar moves by major financial institutions like JPMorgan Chase and Morgan Stanley, signaling a broader integration of digital assets into core investment services. UBS's approach emphasizes controlled expansion, integrating crypto within existing risk frameworks amid evolving regulatory conditions.