Citigroup is set to launch institutional bitcoin custody later this year, aiming to integrate digital assets into its traditional financial infrastructure. Nisha Surendran, head of Citi’s digital asset custody, announced at the World Strategy Forum that the bank will offer a unified service model for crypto, securities, and money, allowing clients to manage bitcoin alongside traditional assets. This move responds to client demand for exposure to bitcoin within familiar banking systems. Morgan Stanley is also advancing its digital asset initiatives, filing for bitcoin, Ethereum, and Solana exchange-traded products. The bank is exploring wallet technology and rolling out spot crypto trading on its E*TRADE platform. Both banks are adapting to the 24/7 nature of digital assets, with Citi developing infrastructure for continuous support and Morgan Stanley focusing on internal technology development.