The Smarter Web Company, a London-listed technology firm, has appointed Coinbase Institutional as the custodian for its Bitcoin treasury. This strategic move, announced on September 16, 2025, aims to enhance the company's treasury resilience through Coinbase Prime, an institutional-grade platform. Currently, the company holds 2,470 BTC, valued at approximately $2.836 billion. This partnership is a key component of 'The 10 Year Plan,' a strategy focused on long-term Bitcoin accumulation. CEO Andrew Webley emphasized Coinbase's strong reputation and regulatory compliance as crucial factors in the decision. The collaboration is expected to strengthen The Smarter Web Company's position as a leading Bitcoin treasury firm in the UK and potentially improve its global standing. The firm has been actively increasing its Bitcoin holdings, with the latest acquisition occurring on September 10, 2025.