SK Hynix CEO Kwak Noh-Jung has warned that the ongoing memory chip shortage affecting sectors such as computers, automobiles, and equipment could persist beyond 2030. Kwak noted that customers are entering long-term contracts, anticipating prolonged shortages. The surge in demand is driven by data center operators' massive investments, particularly in high-bandwidth memory, amid the AI boom. The increased demand has strained supply, impacting availability for PCs, smartphones, and automobiles. SK Hynix, along with Samsung Electronics and Micron Technology, has benefited from this trend. Kwak emphasized that both company analysis and customer feedback suggest the shortage may continue into the next decade.