Korea's Shinhan Bank has introduced the 20+Run service, offering up to 6.6% annual interest for users who log running distances through the bank's app. Launched in late October 2025, the service combines fitness and savings, providing a base interest rate of 2.5% with potential bonuses up to 4.1% based on monthly running achievements. Participants can also earn cash points and receive fitness route suggestions. In comparison, Taiwan's Fubon Bank has been offering the Fubon SPORT Card since 2018, which provides up to 26% cashback for users who engage in calorie-burning activities. Both banks are utilizing fitness data to enhance savings incentives and engage younger customers.