The U.S. Securities and Exchange Commission (SEC) has announced Project Crypto, a major regulatory initiative set to launch in January 2026. Spearheaded by SEC Chairman Paul S. Atkins, the project introduces an "innovation exemption" aimed at fostering a more supportive regulatory environment for cryptocurrency firms. This marks a shift from the previous "regulation by enforcement" approach, potentially transforming asset classifications and compliance requirements. The new framework is expected to encourage broader institutional participation in the crypto market by easing entry barriers and expanding asset classifications. These changes could significantly impact major cryptocurrencies like Bitcoin and Ethereum, as well as the overall market dynamics. The initiative is anticipated to spur growth and innovation across the sector, aligning with historical trends where regulatory clarity has led to market stability and technological advancements.