Ripple CEO Brad Garlinghouse has introduced 'Scamberry Pie', an anti-scam initiative aimed at tackling the rising threat of digital fraud in the cryptocurrency sector. The campaign seeks to foster open discussions about suspicious activities and offers tools for verifying dubious websites and messages. Ripple has also been active in removing harmful domains and fake livestreams that target XRP holders. This initiative is part of the Tech Against Scams Coalition, which includes notable partners such as Match Group, Cash App, and Coinbase. Ripple CTO David Schwartz recently highlighted the dangers of AI-driven fraud, referencing a deepfake video that impersonated Garlinghouse, emphasizing the urgent need for increased vigilance in the crypto community.