Pudgy Penguins, a prominent NFT project, has made a significant splash by showcasing its brand on the Las Vegas Sphere, marking a major step into mainstream entertainment. Originally launched in 2021, the project has expanded beyond digital assets to include toys, content, and licensing agreements, broadening its reach into retail and pop culture. This activation on the Las Vegas Sphere highlights the growing trend of NFT projects moving beyond the crypto space into wider entertainment sectors. Pudgy Penguins' expansion is a testament to the increasing adoption of Web3 technologies in mainstream markets, as NFT-born intellectual properties gain traction with global audiences.