POPOLOGY®️, a startup founded by former Apple and MTV executives, is set to revolutionize the $1 trillion digital advertising industry using Web3 technology. The platform aims to cut advertising costs by 50% and share half of these savings with content creators. By employing a decentralized POPcast®️ PEERstream™️ network, POPOLOGY®️ seeks to eliminate intermediaries and enhance transparency. The team, featuring notable figures like former Apple Nordic CEO Oscar Bjers and MTV's Joe Rey, has secured USPTO patents to support its innovative approach. The platform also introduces a dual-token system, comprising POPOLOGY®️ Coin and POPs, designed to incentivize user engagement and ensure platform stability.