POPOLOGY® co-founders Joe Rey and Oliver have outlined their vision for a decentralized media ecosystem that transforms attention into digital assets. Utilizing a Public Trust Ledger™, NFT curation tools, and a MiCA-compliant token, the platform seeks to create a shared attention economy with transparent value distribution. The team is developing a Web3 broadcast layer and plans to expand into new markets, with Web3 adoption being a key component of their growth strategy.