Polymarket has entered into a multi-year exclusive licensing agreement with Major League Soccer (MLS), becoming its sole prediction market partner in the United States. The collaboration encompasses the MLS Cup, major divisional competitions, and the All-Star Game, aiming to enhance fan engagement through innovative experiences like second-screen interaction during matches. Shayne Coplan, CEO of Polymarket, highlighted the growing interest in football in the U.S. and the demand for deeper fan engagement. The partnership will offer real-time market expectations during key match moments, providing a more interactive and data-driven experience for fans. This move aligns with Polymarket's and Kalshi's broader strategy to expand in sports and media licensing, as prediction market data becomes increasingly valuable for sports and media platforms.