Playnance has officially launched its Web2-to-Web3 gaming infrastructure, marking its first public announcement after years of private operation. The Tel Aviv-based company, founded in 2020, processes 1.5 million daily on-chain transactions and supports over 10,000 active users. Playnance aims to simplify blockchain access by integrating Web2-style onboarding systems, allowing users to interact with blockchain environments without needing technical knowledge. The company collaborates with more than 30 game studios, converting thousands of games into on-chain experiences. Playnance's platforms, including PlayW3 and Up vs Down, operate on shared on-chain infrastructure, enabling seamless user interaction across platforms. The ecosystem also features the G Coin initiative, currently in pre-sale. CEO Pini Peter emphasized the focus on user-friendly systems and real usage data to guide future expansion.