PayPal Holdings has announced the launch of PayPal Ads Manager, a new advertising platform designed for small businesses. This zero-cost tool allows merchants to monetize website traffic by displaying targeted ads, leveraging PayPal's extensive payment data to enhance ad relevance. The initiative aims to help small businesses create retail media networks without upfront costs, tapping into the growing retail media advertising market. Following the announcement, PayPal's stock rose by 4-6% on October 7, 2025. The platform is expected to launch in early 2026, offering a new revenue stream for PayPal's merchant partners.