Smart ring manufacturer Oura has attracted subscription demand approximately four times its offering size ahead of its initial public offering. The company plans to issue 50 million shares at a price range of $40 to $44 per share, with pricing expected on September 29 and trading set to begin on Nasdaq under the ticker OURA. At the top of the indicated range, the valuation could reach $14.1 billion. Crypto exchanges have moved quickly to offer exposure to the listing. Binance has launched OURASDT pre-IPO perpetual contracts, while Coinbase has opened access for users to subscribe to IPO shares, signaling strong crossover interest between traditional equity markets and digital asset platforms.