The North Korean Lazarus Group's BlueNoroff APT branch is intensifying its cyberattack strategies against cryptocurrency executives with new campaigns dubbed 'GhostCall' and 'GhostHire'. These operations involve the use of fake Zoom video calls and fraudulent job offers, impersonating Web3 executives to distribute malware. The group employs AI-generated impersonations and repeated content to enhance their social engineering tactics, aiming to exploit vulnerabilities and deceive targets more effectively.