Morgan Stanley has appointed Amy Oldenburg as the head of its newly established Digital Asset Strategy unit, marking a significant step in the bank's cryptocurrency ambitions. Oldenburg, a veteran executive with the firm since 2001, will oversee the development of blockchain products, crypto investments, and tokenization strategies. Her appointment underscores Morgan Stanley's commitment to integrating digital assets into its investment banking and wealth management services. In early 2025, Morgan Stanley filed for several cryptocurrency ETFs, including spot Bitcoin, Solana, and staked Ether ETFs. These filings aim to provide the bank's 19 million clients with regulated exposure to digital assets, following the success of similar products by competitors like BlackRock. Additionally, Morgan Stanley is developing a digital wallet to support cryptocurrencies and tokenized assets, further enhancing its Web3 infrastructure and signaling a deeper engagement with on-chain finance. This strategic expansion positions Morgan Stanley as a frontrunner in the crypto-financial services sector, as it seeks to attract institutional and retail interest through innovative digital asset solutions. The bank's initiatives reflect a broader trend of institutional adoption in the cryptocurrency space, driven by growing demand from both retail and institutional investors.