Morgan Stanley's Head of Digital Asset Strategy, Amy Oldenburg, announced at the Bitcoin for Corporations conference in Las Vegas that the firm plans to develop its own Bitcoin custody and trading services. The initiative will also explore yield and lending functionalities, which Oldenburg described as a natural part of their roadmap. She emphasized the need for internally built technology to ensure zero errors and maintain client trust in the Morgan Stanley brand. Oldenburg noted that while the firm's clients hold significant crypto assets, some prefer self-custody. Previously, Morgan Stanley registered Bitcoin, Ethereum, and Solana funds with the SEC and plans to offer BTC, ETH, and SOL trading through the E*Trade app.