MapleStory Universe COO Jeongheon 'Keith' Kim highlighted the transformative impact of blockchain technology on gaming, emphasizing its role in enabling true ownership of in-game assets. This marks a departure from traditional Web2 models, allowing players to trade assets freely. Kim noted that blockchain facilitates faster ecosystem expansion by promoting interoperability and encouraging creators to collaborate with MapleStory's intellectual property. The company has selected Avalanche for its enterprise-grade subnets and scalability to support these initiatives.