Institutional demand for XRP is increasing as Ripple's Swell 2025 event approaches in New York. Major financial entities such as BlackRock, Nasdaq, and Citi are confirmed attendees, highlighting the growing interest in XRP. Ripple has recently secured a $1 billion deal with GTreasury to enhance XRP liquidity, reflecting a strategic effort to accommodate this rising demand. The Swell event is anticipated to be a significant moment for Ripple, with analysts predicting it could trigger a surge in XRP's price. Ripple's ongoing buybacks aim to ensure adequate supply, positioning the company to capitalize on the heightened institutional interest.