Hyperliquid has experienced a significant drop in market share, falling from 80% in May 2025 to approximately 20% by early December 2025. This decline is attributed to a strategic shift towards a B2B 'liquidity AWS' model, increased competition, and reduced incentives. Competitors like Lighter have capitalized on this by expanding into spot and perpetual stock markets. The future of Hyperliquid may depend on the success of initiatives like HIP-3 and Builder Codes, which are designed to establish the platform as a core component of financial infrastructure. These developments are crucial as the company navigates a rapidly evolving market landscape.