GameFi tokens have fallen out of the top 100 cryptocurrencies by market capitalization, with $FLOKI now ranked 155th, according to Coingecko data as of November 28, 2025. The sector, once buoyed by the Axie Infinity boom in 2021 and a surge in Telegram-based games in 2024, has struggled with issues of trust, transparency, and user retention. In response, a new Telegram-based game, Call of Odin's Chosen (COC), launched on November 24, introducing a Virtual World Asset (VWA) mechanism. This model aims to enhance transparency by ensuring all in-game economic data is chain-verified. COC also adopts a Bitcoin-style halving model, with 84% of tokens distributed to players, aiming to redefine the Play to Earn model as version 3.0.