FIFA has partnered with Avalanche's blockchain to enhance transparency and control over World Cup ticket sales, aiming to curb scalping. The new system, FIFA Collect, employs RTB (Right to Buy) and RTT (Right to Transfer) mechanisms, allowing FIFA to track ticket ownership changes within its ecosystem. This approach provides FIFA with greater visibility into attendee data, traditionally held by secondary marketplaces like SeatGeek and StubHub. By leveraging blockchain for verification while keeping personal data offchain, FIFA aims to strengthen direct fan relationships, a strategic asset in the digital age. The success of this model could influence future sports events' ticketing strategies.